See the pattern, not just the URL

Know which parts of your site are actually growing.

Compare blog sections, tools, product pages, and topic clusters as a whole instead of reacting to one noisy URL.

What it finds

Content Groups let you save a set of URLs, such as blog posts, tools, product pages, or one topic cluster.
They help you compare a whole section of the site instead of judging one URL at a time.

The data comes from the Google Search Console property you connect to SEO Signal.
SEO Signal reads historical Search Console performance data and turns it into page, query, trend, country, and device views.

Shows whether growth comes from tools, blog posts, product pages, or other page types.
Prevents overreacting to one URL when the real pattern is group-level.

From signal to decision

SEO Signal makes the calculation visible, so your team can use the report as evidence rather than a black-box score.

1
Clicks are the total number of organic clicks from Search Console during the selected period.
2
Impressions are the total number of times your pages appeared in Google results during the selected period.
3
CTR is clicks divided by impressions. It answers: when people saw your result, how often did they click?
4
Average position gives more influence to searches where your site was shown more often.
5
For position, lower is better. Moving from position 12 to position 7 is an improvement even though the number goes down.
6
A group can be built from URL rules, a manual URL list, or both.
7
If you add multiple URL rules, a page must match all of those rules to enter the group. Manual URLs are added on top.
8
Changes for clicks, impressions, and CTR compare the current period with the previous period. If the previous period had no data, the change is left blank instead of showing a misleading percentage.
9
Position change is previous position minus current position, so a positive value means ranking improved.

What to do next

Refresh weak groups with better internal links, clearer templates, and stronger topic coverage.
Scale groups that already show strong CTR and ranking momentum.

Important limits to check before acting.

Search Console hides some low-volume or sensitive search data, so page totals, query totals, and site totals may not match perfectly.
The current day is not used because Search Console data can still be incomplete.
A result in these reports is a signal for investigation. It is not proof by itself that a page was published, deleted, penalized, or technically broken.
The URL list only includes pages that had Search Console data in the current period.
Content Groups measure historical GSC performance for matching URLs. They do not crawl pages or verify whether a URL still exists.